Hamilton said that he thinks that one of the reasons why the show sold out so fast was that one of Brewery Ommegang’s chief demographics, people in their 20s and early 30s, became fans of Modest Mouse and Brand New at this time, which for many of them were formative years. He also said that the ability to see both bands on the grounds of the craft brewery, and to drink Ommegang’s wares while doing so, is appealing to a number of these fans.
“I think the people are really excited about the experience of the whole night,” said Hamilton.
In addition to beer, both food from Cafe Ommegang and local vendors will be available at the site. The venue will open its doors at 5 p.m. and the show will start at 7 p.m.
Hamilton also gave other reasons behind why the show may have sold out so quickly.
“Modest Mouse hasn’t toured, especially in the northeast, for quite sometime,” said Hamilton.
He also said that Brand New shows also have a reputation of selling out fast.
While Hamilton said that this is not the first time a show has sold out at Brewery Ommegang, he did say that there has never been a hard ticket close before the day of a concert until now.
“Besides Belgium comes to Cooperstown ... this is the fastest we’ve sold an event out,” said Hamilton, referring to the brewery’s annual summer beer festival.
“We expected that it could,” said Dan Smalls, whose company, Dan Smalls Presents, booked the show, when asked about the concert selling out. “We were all sort of blown away by how fast it went.”
Smalls, whose company is in the fourth year of booking shows for Brewery Ommegang, said that bringing Modest Mouse to Brewery Ommegang was a long time in the making.