“As far as an American Belgium-style craft beer, Ommegang is at the top of the game,” said Paul Leone, executive director of New York State Brewer’s Association. “They have really cornered the market in pairing food and beer. They are really great at marketing too.”
In addition to individual events, Ommegang serves several dishes cooked with Ommegang beer in the brewery café. A recent special featured corned beef and cabbage in homage to St. Patrick’s Day.
“We are here touring the area and definitely wanted to come to Ommegang,” said Spenser Swaczyk of Salem Mass., who was at the café Monday. “We really like their beer.”
Swaczyk and Mackenzie Campbell, who was visiting from Salem, Mass., as well, became fans of Ommegang while they attended Tulane University in Louisiana.
“We have visitors from all over the world,” said Allison Capozza, publicity manager for Brewery Ommegang — and she’s got proof.
A map full of pushpins on display at the brewery marks the thousands of places around the country that visitors to the brewery call home.
In addition, there are many small pieces of paper stuck to the board with the names of hometowns from many countries.
The brewery offers tours to visitors, who are able to observe the process of making Ommegang beer.
“Our employees take a great deal of pride in our beer, the brewery and the region,” Thorpe said. “They love to serve as ambassadors for all three to the many people they come into contact with visiting the brewery or when we are working all across the country selling and promoting the beers. As much as we are selling the beer, we are in many ways selling Cooperstown and the region — it is such an ingrained part of who we are and what we stand for. It truly is a special place to call home.”