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June 26, 2014

Late start crimps Doubleday banner sale

New York Yankees, Cooperstown Bat Company among early customers

Doubleday Field lost more than a tenant when the Cooperstown Hawkeyes went inactive last fall. The field also lost its advertising banners, but not for long. 

The Hawkeyes lease granted them the right to sell advertising banners on the outfield and other field walls. This spring the village Board of Trustees voted unanimously to sell banners and put out a bid for a sales agent.

Former country representative John Kosmer won the bid and receives 20 percent of sales on the banners, which sell for $2,000 each.

Kosmer won the bid in late spring, and said he has sold six banners, but that he expects to sell more when he has a full season next year.

“We had to go through municipal approval and because of that we got a late start,” he said. “We were late three to six months.”

Originally the banners were four-feet high by eight-feet wide, but when the first order came in, Kosmer and several village officials deemed them too small. 

“(Trustee) Jim Dean and I saw them and thought, ‘too small,’ and later, independently (Mayor) Jeff Katz saw them and said ‘too small’ so we re-ordered them six by twelve.”

The New York Yankees are the biggest get so far, but local businesses have taken the most banners. Cooperstown Bat Company has taken one; Mickey’s Place has bought two. The original banners that were ordered, for the Yankees and Bat Co., are hanging at the field now, awaiting the larger order or the larger banners. 

The village budgeted for $10,000 in banner revenues, not counting the up sell in banner size, which the village is covering. Kosmer said he is looking forward to a full season to sell in 2015. He has already struck out with a couple of other MLB teams, but said that he has many more to contract.

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