Brewery Ommegang has a new Main Street address in Cooperstown at least for the summer.
On July 4, Brewery Ommegang’s seasonal pop-up store at 134 Main St., the Brewery Ommegang Prohibition Store opened. The store sells books, glassware, food items, apparel, barware ... pretty much everything but the beer itself.
Publicity Manager Allison Capozza said through the use of their new location they hope to reach out to the public, both visitors and locals.
Capozza said their opening day was a success as they had about 1000 visitors and there were a combination of locals and some from as far as Oklahoma.
Capozza said the store itself is about 1100 square feet, about the same size as their gift shop and tasting room combined. It has been completely redesigned and redecorated, Capozza said. Brewery Ommegang used local designers, Jessamee Sanders and Zach Whitney, both from East Meredith.
“The space itself is really beautiful; they’ve completely redone it,” she said.
The space is equipped with a bar in the back and will be used only for special events tastings. On most days, the prohibition store will be dry, but it makes it easier for tourists and locals to get Ommegang merchandise.
“We’ve noticed that people are coming to Cooperstown because we are here,” Capozza said.
It might also help to direct Cooperstown tourists over to the brewery for the non-prohibition store. To that effect, Brewery Ommegang has also partnered with the Village’s trolley system to include stops at the brewery.
There will be runs from Main Street (Doubleday Field Trolley stop) to Ommegang at 11 a.m., 2 p.m., 5 p.m., and 7 p.m. on the days when the trolleys are in service, according to a media release.
“People can come take the trolley, have some lunch and some beer and then have a safe ride back to Main Street,” Capozza said.
The Brewery Ommegang Prohibition Store is open daily from 11 a.m. to 6 p.m.
For more information about their products go to the Brewery Ommegang website at www.ommegang.com.