“The name from its origin has always intended to be positive and has always been used by the team in a highly respectful manner,” McCarthy wrote.
The ad campaign will run for the entire NFL season. Ads are expected to run in Washington during home games and in the cities hosting the team when it is away. A spokesman for the Oneidas would not say how much the campaign would cost beyond “multiple thousands.”
Halbritter said that fans also are being urged to lobby the NFL in support of the name change at www.changethemascot.org.
“As a proud sponsor of the NFL, we are concerned that the NFL’s continued use of such an offensive term is undermining its position as a unifying force in America,” Halbritter said in a media release. “America is a society that values mutual respect. Using a slur and making a mascot out of our indigenous culture has no place in such a society. We believe that with the help of our fellow professional football fans, we can get the NFL to realize the error of its ways and make a very simple change.”
The ads can be heard at www.changethemascot.org.