County marketing group picks new leadership

Harrington

A new year means new leadership at Destination Marketing Corp. of Otsego County.

After more than 30 years in promoting tourism in the county, executive director Deborah Taylor retired at the end of last year. She had been with DMCOC since its incorporation in 2014. With the announcement of Taylor’s retirement this fall, the board of directors began looking for her successor. After a nationwide search, Cassandra Harrington was chosen to command the organization moving forward, according to a media release from the organization.

The organization’s mission is to actively promote and market Otsego County for the purpose of encouraging overnight visitation, thus contributing to the economic impact of tourism through the generation of occupancy tax revenues, the release said. This is accomplished by creating overnight stays by marketing outside the area, to potential visitors within at least a three-to-four hour drive from Otsego County.

Harrington is the former executive director of the Cayuga Lake Wine Trail, America’s first-established and longest-running wine trail, the release said. While in charge, CLWT underwent a rebranding, launched a way-finding mobile application and saw a significant increase in event traffic.

Before that job, Harrington was the membership development manager of the Seneca County Chamber of Commerce, serving the county in economic development and tourism-based initiatives. She’s a graduate of Keuka College and grew up in the Finger Lakes Region.  

“I intend to help Cooperstown, Oneonta and all of Otsego County to attract visitors and talent, which ultimately support the community’s economic vitality," Harrington said in a media release. "The county has an incredible amount of tourism assets that make it a must-visit for everyone. The history, the arts, and the food and beverage scene are astounding and I am delighted to be here and to have the opportunity to share that with the world."

Also new to the organization is executive assistant Jacqueline White. White enters with a recent history in tourism promotion and tour coordination with Erie Canal Cruises out of Herkimer. As general manager of ECC for the past four seasons, White was responsible for creating and marketing a variety of cruise options for each season, planning and coordinating weddings and overall sales, the release said. Daily dealings with individuals, groups, schools, the mortorcoach industry as well as creating and keeping itineraries were some of her main tasks.

White is experienced with attending local and national travel shows that are vital to the overall promotion of tourism, the release said. 

For more information on the DMCOC, please visit www.ThisIsCooperstown.com

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